How to Choose the Best Web Blog Advertising
Why monetize your blog? Why not?
Earning an income from your blog is not just about the
extra cash - it’s also a practical means to reward
yourself. Plus, you could use your earnings to provide
better support for your site, whether technical or
administrative.
But not every advertising opportunity available might
work for your blog. Certain factors do affect how well
an advertising type works depending on the nature and
content your blog has.
Learn to choose the best web blog advertising that
will promote your site and maximize your earning
potential.
Types of web blog advertising you can use:
Pay-per-click or PPC PPC advertising is easily the
most basic form of advertising a blog can use. It
works simply: place a PPC ad on your blog and the
advertiser will pay you for every click generated by
the ad. Every time a visitor points his cursor on this
ad and clicks, you earn money. The cost per click will
vary, depending on the type of ad that will run, the
value of the keyword/s or who your advertiser will be.
Pay-per-action or PPA The PPA is sometimes preferred
by advertisers because it translates to having your
blog visitors perform a desired action. This action
can be different things - a visitor could subscribe to
the advertiser’s newsletter, sign up for membership or
buy merchandise.
Pay-per-impression or PPI An advertiser using PPI with
your blog will pay you for every opportunity his ads
appear on your blog page. This will require some sort
of clever strategy on your part but if you know how to
use this type of blog advertising, it can work in your
favor.
Choosing web blog advertising The three types of web
blog advertising mentioned earlier can work with
different types of ads. These ads include:
Contextual ads The type of contextual ads you will be
carrying will depend on the content found on the page
where these ads will appear. The key here is to ensure
relevance. After all, if you’re talking about plasma
TVs on your blog, what sense would an ad about home
loans have on the same page?
Contextual ads work best for you if your blog’s
content deals with a specific topic on a regular
basis. This often means that you have traffic that is
highly targeted and will likely find your ads
interesting.
Text link ads Text link ads appear on a blog page
based on the texts that appear in that page’s posts.
It attempts to capture the visitors that read that
page for the specific content found there.
If content in your blog varies from page to page, text
link ads provide a good earning opportunity for you.
Affiliate ads If you want a slightly bigger take, a
good choice would be to place affiliate ads on your
blog. This means partnering with a company’s affiliate
program and providing links on your pages to products
or services offered by that company. This is how eBay
and Amazon affiliates earn.
Affiliate ads work best if your blog deals with topics
that are relevant to a product or service being
offered by partner companies. If your blog deals with
tips on coping with stress, for example, you could
place a link to an affiliate ad promoting a popular
book on stress management that your visitors can buy
from a partner company’s website.
Direct ads Direct ads are a form of web blog
advertising that lets you work independently and
directly with the advertiser. You simply sell ad
placements on your site and negotiate directly with
the company or individual who buys them. These buyers
will be called sponsors from then on. This is a good
choice for your blog if you have a good number of
traffic and a strong niche market. Pricing and the
method of payment will depend on your agreement with
your sponsor.
Why monetize your blog? Why not?
Earning an income from your blog is not just about the
extra cash - it’s also a practical means to reward
yourself. Plus, you could use your earnings to provide
better support for your site, whether technical or
administrative.
But not every advertising opportunity available might
work for your blog. Certain factors do affect how well
an advertising type works depending on the nature and
content your blog has.
Learn to choose the best web blog advertising that
will promote your site and maximize your earning
potential.
Types of web blog advertising you can use:
Pay-per-click or PPC PPC advertising is easily the
most basic form of advertising a blog can use. It
works simply: place a PPC ad on your blog and the
advertiser will pay you for every click generated by
the ad. Every time a visitor points his cursor on this
ad and clicks, you earn money. The cost per click will
vary, depending on the type of ad that will run, the
value of the keyword/s or who your advertiser will be.
Pay-per-action or PPA The PPA is sometimes preferred
by advertisers because it translates to having your
blog visitors perform a desired action. This action
can be different things - a visitor could subscribe to
the advertiser’s newsletter, sign up for membership or
buy merchandise.
Pay-per-impression or PPI An advertiser using PPI with
your blog will pay you for every opportunity his ads
appear on your blog page. This will require some sort
of clever strategy on your part but if you know how to
use this type of blog advertising, it can work in your
favor.
Choosing web blog advertising The three types of web
blog advertising mentioned earlier can work with
different types of ads. These ads include:
Contextual ads The type of contextual ads you will be
carrying will depend on the content found on the page
where these ads will appear. The key here is to ensure
relevance. After all, if you’re talking about plasma
TVs on your blog, what sense would an ad about home
loans have on the same page?
Contextual ads work best for you if your blog’s
content deals with a specific topic on a regular
basis. This often means that you have traffic that is
highly targeted and will likely find your ads
interesting.
Text link ads Text link ads appear on a blog page
based on the texts that appear in that page’s posts.
It attempts to capture the visitors that read that
page for the specific content found there.
If content in your blog varies from page to page, text
link ads provide a good earning opportunity for you.
Affiliate ads If you want a slightly bigger take, a
good choice would be to place affiliate ads on your
blog. This means partnering with a company’s affiliate
program and providing links on your pages to products
or services offered by that company. This is how eBay
and Amazon affiliates earn.
Affiliate ads work best if your blog deals with topics
that are relevant to a product or service being
offered by partner companies. If your blog deals with
tips on coping with stress, for example, you could
place a link to an affiliate ad promoting a popular
book on stress management that your visitors can buy
from a partner company’s website.
Direct ads Direct ads are a form of web blog
advertising that lets you work independently and
directly with the advertiser. You simply sell ad
placements on your site and negotiate directly with
the company or individual who buys them. These buyers
will be called sponsors from then on. This is a good
choice for your blog if you have a good number of
traffic and a strong niche market. Pricing and the
method of payment will depend on your agreement with
your sponsor.
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